PwC released the \"2021 Global Consumer Insights Pulse Survey\" on March 31, 2021. The survey found that the COVID-19 pandemic has strengthened consumers' awareness of sustainability, and consumers will focus more on products that meet ESG values \u200b\u200bwhen making purchasing choices. In addition, even though the pandemic has stimulated the development of online shopping, for consumers who make regular purchases on a daily or weekly basis, physical store consumption is still the first choice. Key findings - Compared with consumers who work in the office, consumers who work from home most of the time generally prefer a more digital and environmentally friendly lifestyle. - Compared with older consumers, younger consumer groups are more likely to shop online. - Consumers with a higher awareness of health and safety shop less frequently in physical stores because they are afraid of contracting diseases. - Consumers in the Asia-Pacific region have a more sustainable mindset, but their awareness of health and safety when shopping in physical stores is weaker. Liu Jingqing, chairman of Zicheng Innovation Consulting, said that the retail industry, like other industries, must also focus on meeting consumer needs. According to this survey, the COVID-19 pandemic is creating a new consumer segment; the emergence of this segment may lead to long-term changes in consumer attitudes and behaviors, making it particularly important to meet their needs. The pandemic has spurred four emerging consumer behaviors. The COVID-19 lockdowns imposed by the pandemic have significantly shifted consumer behavior and given rise to new consumer trends. Retailers must understand these emerging segments and the implications of their behaviors to better prepare for the future. First, compared to those who work in an office, consumers who spend the majority of their time at home generally prefer a more digital and environmentally friendly lifestyle. The survey shows that home workers spend more across all product categories. 64% of consumers who work from home prefer to purchase household goods online, while only 55% of those who work in an office do so. If the work-from-home trend continues, it will have a significant impact on the retail industry, as the preference for physical shopping will continue to decline. Second, younger consumers are more likely to shop online than older consumers. Compared to older consumer groups, 35% of Generation Z and 43% of Millennials are more likely to use their mobile phones for online shopping daily or weekly. This survey shows that the pandemic has not impacted the shopping habits of younger consumers; in the coming months, younger consumers are expected to continue to outpace older consumers in terms of spending. Third, consumers who are more health- and safety-conscious shop less frequently in-store due to concerns about contracting diseases. 23% of respondents ranked \"enhanced health and safety measures\" as the first or second most important factor in their considerations for in-store purchases. These consumers are also willing to pay more for healthier and more environmentally friendly products and prioritize their health, often exercising more at home. Fourth, Asia-Pacific consumers are more sustainable, but less health- and safety-conscious when shopping in-store. 45% of Asia-Pacific consumers shop more frequently in-store than their Western counterparts, primarily because health and safety concerns are less of an issue. Furthermore, Asia-Pacific consumers are more ESG-conscious than other regions globally. 60% of consumers in the Asia-Pacific region and 61% of consumers in Africa and the Middle East are interested in purchasing products with environmentally friendly packaging or less packaging. As global consumers become increasingly aware of the environment and sustainability, this trend will continue to rise. The impact of the epidemic has further strengthened consumers' awareness of sustainability. Consumers are now more focused on products that meet ESG values \u200b\u200bin their purchasing choices and are willing to pay more for healthier products, local production, and recyclable or reusable packaging, whether they shop in stores or online. For example, 55% of consumers agree that they will choose to buy products from companies that are conscious of protecting the earth, and 54% of consumers agree to buy products with environmentally friendly packaging. Source: CSRONE<\/p>","protected":false},"excerpt":{"rendered":"
PwC\u65bc2021\u5e743\u670831\u65e5\u767c\u5e03\u300a2021\u5168\u7403\u6d88\u8cbb\u8005\u6d1e\u5bdf\u5831\u544a\u300b(2021 Global Consumer In […]<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7781","post","type-post","status-publish","format-standard","hentry","category-global-environmental-news"],"acf":[],"yoast_head":"\n