{"id":10977,"date":"2024-07-16T11:30:00","date_gmt":"2024-07-16T03:30:00","guid":{"rendered":"https:\/\/li-on.biz\/?p=10977"},"modified":"2024-09-10T11:32:00","modified_gmt":"2024-09-10T03:32:00","slug":"%e4%bb%a5%e6%b0%b8%e7%ba%8c%e7%82%ba%e8%a8%b4%e6%b1%82%e8%88%87%e6%b6%88%e8%b2%bb%e8%80%85%e5%b1%95%e9%96%8b%e5%b0%8d%e8%a9%b1","status":"publish","type":"post","link":"https:\/\/li-on.biz\/zh\/%e4%bb%a5%e6%b0%b8%e7%ba%8c%e7%82%ba%e8%a8%b4%e6%b1%82%e8%88%87%e6%b6%88%e8%b2%bb%e8%80%85%e5%b1%95%e9%96%8b%e5%b0%8d%e8%a9%b1\/","title":{"rendered":"\u4ee5\u6c38\u7eed\u4e3a\u8bc9\u6c42\u4e0e\u6d88\u8d39\u8005\u5c55\u5f00\u5bf9\u8bdd"},"content":{"rendered":"

\u4ee5\u6c38\u7eed\u4e3a\u8bc9\u6c42\u6709\u8d5a\u5934\u5417\uff1f<\/strong><\/p>\n\n\n\n

\u9488\u5bf9\u6d88\u8d39\u8005\u5b9e\u9645\u8d2d\u4e70\u884c\u4e3a\u7684\u7814\u7a76\u663e\u793a\uff0c\u6c38\u7eed\u4ea7\u54c1\u7684\u6210\u957f\u901f\u7387\u662f\u4f20\u7edf\u4ea7\u54c1\u76842\u500d\uff0c\u5e73\u5747\u9ad8\u51fa28\uff05\uff0c\u800c\u4e14\u6db5\u76d6\u5404\u4eba\u53e3\u7fa4\u4f53\u3002<\/p>\n\n\n\n

\u8fc7\u53bb\uff0c\u54c1\u724c\u4e60\u60ef\u4ee5\u4ea7\u54c1\u529f\u80fd\u4e0e\u5e02\u573a\u533a\u9694\u7b49\u9762\u5411\u5236\u5b9a\u884c\u9500\u7b56\u7565\uff0c\u9009\u62e9\u4ee5\u793e\u4f1a\u8d23\u4efb\u7684\u89d2\u5ea6\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u300c\u73af\u5883\u8bae\u9898\u300d\uff0c\u501f\u4ee5\u8f85\u52a9\u54c1\u724c\u5f62\u8c61\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u7684\u597d\u611f\u5ea6\u3002\u6216\u8bb8\u662f\u56e0\u4e3a\u4e0d\u786e\u5b9a\u5e02\u573a\u5bf9\u4e8e\u7eff\u8272\u4ea7\u54c1\u7684\u76f4\u63a5\u8d2d\u4e70\u610f\u613f\uff0c\u5bfc\u81f4\u9c9c\u5c11\u6709\u54c1\u724c\u4f1a\u5c06\u7eff\u8272\u3001\u6c38\u7eed\u4f5c\u4e3a\u4e3b\u8981\u7684\u6c9f\u901a\u8bc9\u6c42\u3002<\/p>\n\n\n\n

\u4f01\u4e1a\u5728\u8c08\u8bba\u98ce\u9669\u7ba1\u7406\u65f6\u5e38\u4f1a\u63d0\u5230\u9ed1\u5929\u9e45\u6548\u5e94\u3002\u7ebd\u7ea6\u5927\u5b66\u6559\u6388\u7eb3\u897f\u59c6\uff0e\u5c3c\u53ef\u62c9\u65af\uff0e\u5854\u96f7\u4f2f\uff08Nassim Nicholas Taleb\uff09\u4e8e2007\u5e74\u51fa\u7248\u300a\u9ed1\u5929\u9e45\u6548\u5e94\u300b\u4e00\u4e66\uff0c\u610f\u65e8\u300c\u53d1\u751f\u673a\u7387\u6781\u4f4e\u3001\u96be\u4ee5\u9884\u6599\u4e14\u51b2\u51fb\u529b\u5927\u7684\u4e8b\u4ef6\u300d\u800c\u5f53\u5b83\u771f\u7684\u53d1\u751f\u4e4b\u540e\uff0c\u4eba\u4eec\u5f80\u5f80\u4f1a\u5bf9\u5b83\u4ea7\u751f\u300c\u540e\u89c1\u4e4b\u660e\u300d\uff0c\u5e76\u4e14\u4f01\u56fe\u5bf9\u5b83\u7684\u51fa\u73b0\u505a\u51fa\u67d0\u79cd\u5408\u7406\u7684\u89e3\u91ca\u3002\u6839\u636e\u4e1c\u65b9\u7ebf\u4e0a\u8c03\u67e5\uff0c\u8bb8\u591a\u65b0\u521b\u54c1\u724c\u6b63\u53d1\u6325\u5f3a\u5927\u7684\u5f71\u54cd\u529b\u64bc\u52a8\u539f\u6709\u7684\u4ea7\u4e1a\u8109\u7edc\uff0c\u529b\u91cf\u4e4b\u5927\u751a\u81f3\u8d85\u8d8a\u8bb8\u591a\u7ecf\u8425\u5df2\u4e45\u7684\u4e3b\u6d41\u9f99\u5934\u54c1\u724c\u3002\u8bb8\u591a\u9ed1\u5929\u9e45\u54c1\u724c\u4e3b\uff0c\u5c1d\u8bd5\u4ee5\u7eff\u4f5c\u4e3a\u8bc9\u6c42\u4f20\u9012\u54c1\u724c\u4ef7\u503c\uff0c\u5438\u5f15\u540c\u6837\u8ba4\u540c\u7eff\u8272\u7406\u5ff5\u7684\u6d88\u8d39\u8005\u6765\u652f\u6301\u81ea\u5bb6\u4ea7\u54c1\u3002<\/p>\n\n\n\n

17\u9879\u6c38\u7eed\u53d1\u5c55\u76ee\u6807\u7edd\u4e0d\u662f\u4f01\u4e1a\u7684\u96c6\u70b9\u5361<\/strong><\/p>\n\n\n\n

\u968f\u7740\u8054\u5408\u56fd\u6c38\u7eed\u53d1\u5c55\u76ee\u6807\u7684\u51fa\u73b0\uff0c\u8bb8\u591a\u4f01\u4e1a\u5f00\u59cb\u572817\u4e2a\u6c38\u7eed\u76ee\u6807\u91cc\u63a2\u7d22\u53ef\u4ee5\u505a\u7684\u9879\u76ee\u3002\u7136\u800c\uff0c\u5728\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u4f01\u4e1a\u66f4\u5e94\u8be5\u9501\u5b9a\u4e0e\u672c\u4e1a\u76f8\u5173\u7684\u8bae\u9898\uff0c\u5c06\u6c38\u7eed\u878d\u5165\u54c1\u724c\u7b56\u7565\u4e0e\u793e\u4f1a\u5c55\u5f00\u6df1\u5c42\u5bf9\u8bdd\uff0c\u8fd9\u6210\u4e3a\u4e86\u4f01\u4e1a\u4e3b\u91cd\u8981\u7684\u53d1\u5c55\u8bfe\u9898\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u82f1\u56fd\u7f8e\u4e43\u6ecb\u54c1\u724cHellmann\u2019s \u4ee5\u98df\u7269\u6d6a\u8d39\u7684\u8bae\u9898\u53d1\u8d77The Imperfect Bottle \u6d3b\u52a8\uff0c\u9f13\u52b1\u6c11\u4f17\u8d2d\u4e70\u5916\u8868\u7565\u6709\u7455\u75b5\u7684\u4ea7\u54c1\uff0c\u51cf\u5c11\u6d6a\u8d39\uff1b\u9664\u6b64\u4e4b\u5916\u66f4\u9080\u8bf7\u77e5\u540d\u53a8\u5e08\u4e0e\u98df\u54c1\u535a\u58eb\u793a\u8303\u5982\u4f55\u5c06\u51b0\u7bb1\u7684\u5269\u83dc\u505a\u4e00\u9053\u53ef\u53e3\u4f73\u80b4\uff0c\u6b64\u4e3e\u5c55\u73b0\u51fa\u4f01\u4e1a\u5728\u7ecf\u8425\u7684\u540c\u65f6\u4e5f\u843d\u5b9e\u4e86SDGs12\u8d23\u4efb\u6d88\u8d39\u4e0e\u751f\u4ea7\u3002<\/p>\n\n\n\n

\u5de5\u4e1a\u5316\u4ee5\u540e\uff0c\u4eba\u4eec\u957f\u4e45\u53d1\u5c55\u7684\u8910\u8272\u7ecf\u6d4e\uff0c\u4e0d\u4ec5\u65e0\u6cd5\u6709\u6548\u89e3\u51b3\u793e\u4f1a\u8fb9\u7f18\u5316\u7684\u95ee\u9898\uff0c\u66f4\u9020\u6210\u8d44\u6e90\u5feb\u901f\u8017\u7aed\uff1b\u53cd\u89c2\u7eff\u8272\u7ecf\u6d4e\uff0c\u5f3a\u8c03\u4f4e\u78b3\u3001\u8d44\u6e90\u6548\u7387\u4e0e\u793e\u4f1a\u5305\u5bb9\u6027\uff0c\u5728\u53d1\u5c55\u7ecf\u6d4e\u6210\u957f\u7684\u540c\u65f6\u66f4\u964d\u4f4e\u4e86\u5bf9\u73af\u5883\u5e26\u6765\u7684\u8d1f\u9762\u51b2\u51fb\uff0c\u5e76\u4e14\u591a\u65b9\u5173\u6ce8\u793e\u4f1a\u516c\u5e73\u8bae\u9898\uff0c\u5f3a\u8c03\u63d0\u5347\u73b0\u4ee3\u4eba\u751f\u6d3b\u798f\u7949\u7684\u540c\u65f6\uff0c\u4ea6\u4e0d\u635f\u53ca\u540e\u4ee3\u5b50\u5b59\u53d1\u5c55\u7684\u798f\u7949\uff0c\u5373\u4e3a\u6c38\u7eed\u53d1\u5c55\u3002<\/p>\n\n\n\n

\u89e6\u53d1\u5171\u9e23\u611f<\/strong><\/p>\n\n\n\n

\u4f46\u662f\u4e00\u6627\u5f37\u8abf\u6c38\u7e8c\u3001\u7da0\u8272\u8a34\u6c42\u7684\u7522\u54c1\u771f\u7684\u5c31\u80fd\u8b93\u6d88\u8cbb\u8005\u8cb7\u55ae\u55ce\uff1f\u7576\u7136\u4e0d\u662f\uff01\u6d88\u8cbb\u8005\u4e0d\u6703\u8cb7\u6c38\u7e8c\u4f46\u96e3\u5403\u7684\u5de7\u514b\u529b\u9905\u4e7e\uff0c\u6216\u662f\u6c92\u6709\u6e05\u6f54\u6548\u679c\u7684\u6e05\u6f54\u5291\u3002\u54c1\u724c\u61c9\u517c\u9867\u7522\u54c1\u54c1\u8cea\u3001\u7d50\u5408\u6c38\u7e8c\u8a34\u6c42\u8207\u54c1\u724c\u6838\u5fc3\u50f9\u503c\uff0c\u6700\u5f8c\u9023\u7d50\u6d88\u8cbb\u8005\u95dc\u5fc3\u7684\u5229\u76ca\uff0c\u4ee5\u6253\u52d5\u4eba\u5fc3\u7684\u6c38\u7e8c\u8a34\u6c42\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u4f7f\u4ed6\u5011\u5c0d\u4f60\u7684\u7522\u54c1\u7522\u751f\u5171\u9cf4\u3002\u5171\u9cf4\u6027\u5f37\u7684\u6c38\u7e8c\u8a34\u6c42\u805a\u7126\u5728\u6d88\u8cbb\u8005\u80fd\u5f9e\u4e2d\u7372\u5f97\u4ec0\u9ebc\uff0c\u54c1\u724c\u5728\u50b3\u9054\u79d1\u5b78\u4e8b\u5be6\u7684\u540c\u6642\uff0c\u52a0\u5165\u8cbc\u8fd1\u4eba\u5011\u751f\u6d3b\u4e26\u4e14\u662f\u4ed6\u5011\u6703\u95dc\u5fc3\u7684\u8b70\u984c\uff0c\u80fd\u5927\u5e45\u63d0\u5347\u7522\u54c1\u7684\u5438\u5f15\u529b\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u6bd4\u8d77\u89e3\u91cb\u7522\u54c1\u9054\u5230\u78b3\u4e2d\u548c\uff0c\u5012\u4e0d\u5982\u5ef6\u4f38\u51fa\u300c\u4ee5\u78b3\u4e2d\u548c\u4f86\u964d\u4f4e\u6c23\u5019\u8b8a\u9077\u7684\u885d\u64ca\u300d\uff0c\u6216\u662f\u300c\u78b3\u4e2d\u548c\u4f7f\u4f60\u547c\u5438\u5230\u7684\u7a7a\u6c23\u66f4\u52a0\u4e7e\u6de8\u300d\u3002\u5982\u679c\u60f3\u8868\u9054\u63a1\u8cfc\u5728\u5730\u98df\u6750\uff0c\u6211\u5011\u53ef\u4ee5\u5ef6\u4f38\u51fa\u7684\u5171\u9cf4\u70ba\u300c\u8207\u5730\u5728\u5c0f\u8fb2\u5408\u4f5c\uff0c\u7dad\u8b77\u571f\u5730\u5065\u5eb7\u6253\u9020\u8c50\u5bcc\u591a\u6a23\u5316\u7684\u98df\u7269\u9ad4\u7cfb\u3002\u300d<\/p>\n\n\n\n

\u7ed3\u8bed<\/strong><\/p>\n\n\n\n

\u6d88\u8d39\u8005\u5bf9\u6c38\u7eed\u8bae\u9898\u7684\u5173\u6ce8\u5ea6\u6e10\u6da8\uff0c\u653f\u5e9c\u4e5f\u4ece\u9650\u7528\u4e00\u6b21\u6027\u5851\u80f6\u5438\u7ba1\u5230\u9f13\u52b1\u6c11\u4f17\u81ea\u5907\u73af\u4fdd\u676f\uff0c\u660e\u5e74\u8d77\uff082025\u5e74\uff09\uff0c\u65c5\u5bbf\u4e1a\u5c06\u4e0d\u5f97\u4e3b\u52a8\u63d0\u4f9b\u4e00\u6b21\u6027\u5907\u54c1\u3002\u8fd9\u4e9b\u539f\u672c\u4e60\u4ee5\u4e3a\u5e38\u7684\u751f\u6d3b\u7410\u4e8b\uff0c\u6b63\u5728\u9010\u6b65\u8f6c\u53d8\u3002\u7231\u62a4\u5730\u7403\u4fdd\u62a4\u73af\u5883\u751f\u6001\uff0c\u4e5f\u5df2\u4e0d\u518d\u4ec5\u9650\u662f\u4e13\u5bb6\u5b66\u8005\u7684\u6d89\u7565\u8303\u56f4\uff0c\u4f01\u4e1a\u5982\u4f55\u6295\u5165ESG\u5e76\u5c06\u751f\u786c\u7684\u79d1\u5b66\u4e8b\u8f6f\u6027\u4f20\u9012\u4e8e\u793e\u4f1a\uff0c\u4ee5\u6c38\u7eed\u4e3a\u8bc9\u6c42\u5438\u5f15\u5230\u6d88\u8d39\u8005\uff0c\u6210\u4e3a\u62a2\u5360\u7eff\u5e02\u573a\u7684\u5173\u952e\u70b9\u3002<\/p>\n\n\n\n

\u53c3\u8003\u8cc7\u6599\uff1a<\/strong>
*\u6d2a\u57f9\u94a7. (2019, April 20). \u5965\u7f8e\u89c2\u70b9\u2502\u8c08\u300c\u7eff\u300d\u6709\u52a9\u54c1\u724c\u751f\u610f\u5417\uff1f . \u5929\u4e0b\u6742\u5fd7. https:\/\/www.cw.com.tw\/article\/5094611<\/a>
*\u8ba9\u4f60\u7684\u6c38\u7eed\u4ea7\u54c1\u6253\u52a8\u4eba\u5fc3 (\u960e\u7eaa\u5b87 , Trans.). (2023, November 7). \u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba. https:\/\/www.hbrtaiwan.com\/article\/22525\/research-how-to-effectively-market-green-products<\/a>
*\u9ad8\u5b9c\u51e1. (2023, July 10). \u4e3a\u4ec0\u4e48\u4f1a\u6709\u300c\u5965\u7f8e\u6052\u6625\u300d\u5206\u90e8\uff1f\u4f01\u4e1a\u5982\u4f55\u628aESG\u878d\u5165\u54c1\u724c\u548c\u5546\u4e1a\u6d41\u7a0b\uff0c\u800c\u975e\u505c\u7559\u5728\u5e7f\u5ba3\u5c42\u6b21\uff1f . CSR@\u5929\u4e0b https:\/\/csr.cw.com.tw\/article\/43253<\/a>
*\u53f0\u6e7e\u7684\u7eff\u8272\u7ecf\u6d4e\u53d1\u5c55. (2022, October 15). \u53f0\u6e7e\u9752\u5e74\u6c14\u5019\u8054\u76df. https:\/\/www.twycc.org.tw\/blog\/p-1\/taiwan-green-economy-development-841<\/a><\/p>\n\n\n\n

\u4f5c\u8005\uff1a(\u8d22)\u5851\u80f6\u5de5\u4e1a\u6280\u672f\u53d1\u5c55\u4e2d\u5fc3 \u6c38\u7eed\u8bbe\u8ba1\u884c\u9500\u90e8 \u6574\u5408\u884c\u9500\u7ec4 \u9648\u739f\u8389 \u987e\u95ee\u5e08<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

\u4ee5\u6c38\u7e8c\u70ba\u8a34\u6c42\u6709\u8cfa\u982d\u55ce\uff1f \u91dd\u5c0d\u6d88\u8cbb\u8005\u5be6\u969b\u8cfc\u8cb7\u884c\u70ba\u7684\u7814\u7a76\u986f\u793a\uff0c\u6c38\u7e8c\u7522\u54c1\u7684\u6210\u9577\u901f\u7387\u662f\u50b3\u7d71\u7522\u54c1\u76842\u500d\uff0c\u5e73\u5747\u9ad8\u51fa28\uff05\uff0c […]<\/p>","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-10977","post","type-post","status-publish","format-standard","hentry","category-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/posts\/10977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/comments?post=10977"}],"version-history":[{"count":0,"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/posts\/10977\/revisions"}],"wp:attachment":[{"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/media?parent=10977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/categories?post=10977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/li-on.biz\/zh\/wp-json\/wp\/v2\/tags?post=10977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}