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class=\"wp-block-paragraph\">\u4f01\u4e1a\u5728\u8c08\u8bba\u98ce\u9669\u7ba1\u7406\u65f6\u5e38\u4f1a\u63d0\u5230\u9ed1\u5929\u9e45\u6548\u5e94\u3002\u7ebd\u7ea6\u5927\u5b66\u6559\u6388\u7eb3\u897f\u59c6\uff0e\u5c3c\u53ef\u62c9\u65af\uff0e\u5854\u96f7\u4f2f\uff08Nassim Nicholas 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class=\"wp-block-paragraph\"><strong>17\u9879\u6c38\u7eed\u53d1\u5c55\u76ee\u6807\u7edd\u4e0d\u662f\u4f01\u4e1a\u7684\u96c6\u70b9\u5361<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u8054\u5408\u56fd\u6c38\u7eed\u53d1\u5c55\u76ee\u6807\u7684\u51fa\u73b0\uff0c\u8bb8\u591a\u4f01\u4e1a\u5f00\u59cb\u572817\u4e2a\u6c38\u7eed\u76ee\u6807\u91cc\u63a2\u7d22\u53ef\u4ee5\u505a\u7684\u9879\u76ee\u3002\u7136\u800c\uff0c\u5728\u8d44\u6e90\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u4f01\u4e1a\u66f4\u5e94\u8be5\u9501\u5b9a\u4e0e\u672c\u4e1a\u76f8\u5173\u7684\u8bae\u9898\uff0c\u5c06\u6c38\u7eed\u878d\u5165\u54c1\u724c\u7b56\u7565\u4e0e\u793e\u4f1a\u5c55\u5f00\u6df1\u5c42\u5bf9\u8bdd\uff0c\u8fd9\u6210\u4e3a\u4e86\u4f01\u4e1a\u4e3b\u91cd\u8981\u7684\u53d1\u5c55\u8bfe\u9898\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u82f1\u56fd\u7f8e\u4e43\u6ecb\u54c1\u724cHellmann\u2019s \u4ee5\u98df\u7269\u6d6a\u8d39\u7684\u8bae\u9898\u53d1\u8d77The Imperfect Bottle 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class=\"wp-block-paragraph\">\u4f46\u662f\u4e00\u6627\u5f37\u8abf\u6c38\u7e8c\u3001\u7da0\u8272\u8a34\u6c42\u7684\u7522\u54c1\u771f\u7684\u5c31\u80fd\u8b93\u6d88\u8cbb\u8005\u8cb7\u55ae\u55ce\uff1f\u7576\u7136\u4e0d\u662f\uff01\u6d88\u8cbb\u8005\u4e0d\u6703\u8cb7\u6c38\u7e8c\u4f46\u96e3\u5403\u7684\u5de7\u514b\u529b\u9905\u4e7e\uff0c\u6216\u662f\u6c92\u6709\u6e05\u6f54\u6548\u679c\u7684\u6e05\u6f54\u5291\u3002\u54c1\u724c\u61c9\u517c\u9867\u7522\u54c1\u54c1\u8cea\u3001\u7d50\u5408\u6c38\u7e8c\u8a34\u6c42\u8207\u54c1\u724c\u6838\u5fc3\u50f9\u503c\uff0c\u6700\u5f8c\u9023\u7d50\u6d88\u8cbb\u8005\u95dc\u5fc3\u7684\u5229\u76ca\uff0c\u4ee5\u6253\u52d5\u4eba\u5fc3\u7684\u6c38\u7e8c\u8a34\u6c42\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u4f7f\u4ed6\u5011\u5c0d\u4f60\u7684\u7522\u54c1\u7522\u751f\u5171\u9cf4\u3002\u5171\u9cf4\u6027\u5f37\u7684\u6c38\u7e8c\u8a34\u6c42\u805a\u7126\u5728\u6d88\u8cbb\u8005\u80fd\u5f9e\u4e2d\u7372\u5f97\u4ec0\u9ebc\uff0c\u54c1\u724c\u5728\u50b3\u9054\u79d1\u5b78\u4e8b\u5be6\u7684\u540c\u6642\uff0c\u52a0\u5165\u8cbc\u8fd1\u4eba\u5011\u751f\u6d3b\u4e26\u4e14\u662f\u4ed6\u5011\u6703\u95dc\u5fc3\u7684\u8b70\u984c\uff0c\u80fd\u5927\u5e45\u63d0\u5347\u7522\u54c1\u7684\u5438\u5f15\u529b\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u6bd4\u8d77\u89e3\u91cb\u7522\u54c1\u9054\u5230\u78b3\u4e2d\u548c\uff0c\u5012\u4e0d\u5982\u5ef6\u4f38\u51fa\u300c\u4ee5\u78b3\u4e2d\u548c\u4f86\u964d\u4f4e\u6c23\u5019\u8b8a\u9077\u7684\u885d\u64ca\u300d\uff0c\u6216\u662f\u300c\u78b3\u4e2d\u548c\u4f7f\u4f60\u547c\u5438\u5230\u7684\u7a7a\u6c23\u66f4\u52a0\u4e7e\u6de8\u300d\u3002\u5982\u679c\u60f3\u8868\u9054\u63a1\u8cfc\u5728\u5730\u98df\u6750\uff0c\u6211\u5011\u53ef\u4ee5\u5ef6\u4f38\u51fa\u7684\u5171\u9cf4\u70ba\u300c\u8207\u5730\u5728\u5c0f\u8fb2\u5408\u4f5c\uff0c\u7dad\u8b77\u571f\u5730\u5065\u5eb7\u6253\u9020\u8c50\u5bcc\u591a\u6a23\u5316\u7684\u98df\u7269\u9ad4\u7cfb\u3002\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7ed3\u8bed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8d39\u8005\u5bf9\u6c38\u7eed\u8bae\u9898\u7684\u5173\u6ce8\u5ea6\u6e10\u6da8\uff0c\u653f\u5e9c\u4e5f\u4ece\u9650\u7528\u4e00\u6b21\u6027\u5851\u80f6\u5438\u7ba1\u5230\u9f13\u52b1\u6c11\u4f17\u81ea\u5907\u73af\u4fdd\u676f\uff0c\u660e\u5e74\u8d77\uff082025\u5e74\uff09\uff0c\u65c5\u5bbf\u4e1a\u5c06\u4e0d\u5f97\u4e3b\u52a8\u63d0\u4f9b\u4e00\u6b21\u6027\u5907\u54c1\u3002\u8fd9\u4e9b\u539f\u672c\u4e60\u4ee5\u4e3a\u5e38\u7684\u751f\u6d3b\u7410\u4e8b\uff0c\u6b63\u5728\u9010\u6b65\u8f6c\u53d8\u3002\u7231\u62a4\u5730\u7403\u4fdd\u62a4\u73af\u5883\u751f\u6001\uff0c\u4e5f\u5df2\u4e0d\u518d\u4ec5\u9650\u662f\u4e13\u5bb6\u5b66\u8005\u7684\u6d89\u7565\u8303\u56f4\uff0c\u4f01\u4e1a\u5982\u4f55\u6295\u5165ESG\u5e76\u5c06\u751f\u786c\u7684\u79d1\u5b66\u4e8b\u8f6f\u6027\u4f20\u9012\u4e8e\u793e\u4f1a\uff0c\u4ee5\u6c38\u7eed\u4e3a\u8bc9\u6c42\u5438\u5f15\u5230\u6d88\u8d39\u8005\uff0c\u6210\u4e3a\u62a2\u5360\u7eff\u5e02\u573a\u7684\u5173\u952e\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u53c3\u8003\u8cc7\u6599\uff1a<\/strong><br>*\u6d2a\u57f9\u94a7. (2019, April 20). \u5965\u7f8e\u89c2\u70b9\u2502\u8c08\u300c\u7eff\u300d\u6709\u52a9\u54c1\u724c\u751f\u610f\u5417\uff1f . \u5929\u4e0b\u6742\u5fd7.&nbsp;<a href=\"https:\/\/www.cw.com.tw\/article\/5094611\">https:\/\/www.cw.com.tw\/article\/5094611<\/a><br>*\u8ba9\u4f60\u7684\u6c38\u7eed\u4ea7\u54c1\u6253\u52a8\u4eba\u5fc3 (\u960e\u7eaa\u5b87 , Trans.). (2023, November 7). \u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba.&nbsp;<a href=\"https:\/\/www.hbrtaiwan.com\/article\/22525\/research-how-to-effectively-market-green-products\">https:\/\/www.hbrtaiwan.com\/article\/22525\/research-how-to-effectively-market-green-products<\/a><br>*\u9ad8\u5b9c\u51e1. (2023, July 10). \u4e3a\u4ec0\u4e48\u4f1a\u6709\u300c\u5965\u7f8e\u6052\u6625\u300d\u5206\u90e8\uff1f\u4f01\u4e1a\u5982\u4f55\u628aESG\u878d\u5165\u54c1\u724c\u548c\u5546\u4e1a\u6d41\u7a0b\uff0c\u800c\u975e\u505c\u7559\u5728\u5e7f\u5ba3\u5c42\u6b21\uff1f . CSR@\u5929\u4e0b&nbsp;<a href=\"https:\/\/csr.cw.com.tw\/article\/43253\">https:\/\/csr.cw.com.tw\/article\/43253<\/a><br>*\u53f0\u6e7e\u7684\u7eff\u8272\u7ecf\u6d4e\u53d1\u5c55. 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