{"id":10988,"date":"2024-08-20T12:55:00","date_gmt":"2024-08-20T04:55:00","guid":{"rendered":"https:\/\/li-on.biz\/?p=10988"},"modified":"2025-07-21T09:12:33","modified_gmt":"2025-07-21T01:12:33","slug":"%e5%be%9e%e5%a5%a7%e9%81%8b%e5%9c%8b%e5%ae%b6%e9%9a%8a%e6%9c%8d%e5%88%b0%e6%bc%82%e7%b6%a0-lululemon%e8%99%9f%e7%a8%b1%e7%9a%84%e3%80%8c%e5%9c%b0%e7%90%83%e5%8f%8b%e5%96%84%e3%80%8d%e6%9c%89%e4%bb%80","status":"publish","type":"post","link":"https:\/\/li-on.biz\/zh\/%e5%be%9e%e5%a5%a7%e9%81%8b%e5%9c%8b%e5%ae%b6%e9%9a%8a%e6%9c%8d%e5%88%b0%e6%bc%82%e7%b6%a0-lululemon%e8%99%9f%e7%a8%b1%e7%9a%84%e3%80%8c%e5%9c%b0%e7%90%83%e5%8f%8b%e5%96%84%e3%80%8d%e6%9c%89%e4%bb%80\/","title":{"rendered":"\u4ece\u5965\u8fd0\u56fd\u5bb6\u961f\u670d\u5230\u6f02\u7effLululemon\u53f7\u79f0\u7684\u300c\u5730\u7403\u53cb\u5584\u300d\u6709\u4ec0\u4e48\u95ee\u9898\uff1f"},"content":{"rendered":"

\u5965\u8fd0\u521a\u95ed\u5e55\uff0c\u52a0\u62ff\u5927\u4ee3\u8868\u961f\u7684\u7cbe\u91c7\u8868\u73b0\u8bb0\u5fc6\u72b9\u65b0\u3002\u4eca\u5e74\u670d\u88c5\u7531\u52a0\u62ff\u5927\u672c\u571f\u5382\u724c\u3001\u6709\u300c\u6700\u7f8e\u745c\u73c8\u670d\u300d\u4e4b\u79f0\u7684Lululemon\u8d1f\u8d23\uff0c\u7fa1\u715e\u8bb8\u591a\u961f\u4f0d\u3002\u4f46\u5728\u5f00\u5e55\u524d\uff0c\u73af\u56e2\u5411\u6cd5\u56fd\u63a7\u544aLululemon\u6f02\u7eff\uff0c\u8981\u6c42\u64a4\u4e0b\u54c1\u724c\u5ba3\u79f0\u7684\u300c\u5730\u7403\u53cb\u5584\u300d\uff0c\u5e76\u79f0\u300c\u52a0\u62ff\u5927\u8fd0\u52a8\u5458\u5e94\u8be5\u5f97\u5230\u66f4\u597d\u7684\uff08\u8fd0\u52a8\u670d\u9970\uff09\u300d\u3002<\/p>\n\n\n\n

\u78b3\u6392\u4e0a\u5347\u6750\u8d28\u96be\u56de\u6536 \u300c\u5730\u7403\u53cb\u5584\u300d\u906d\u63a7\u662f\u5ba3\u4f20\u7528\u8bed<\/h3>\n\n\n\n

\u65f6\u5c1a\u8fd0\u52a8\u670d\u9970\u517c\u5177\u673a\u80fd\u3001\u8212\u9002\u3001\u7f8e\u89c2\uff0c\u8fd1\u5e74\u53d7\u5230\u5927\u4f17\u559c\u7231\uff0cLululemon\u987a\u52bf\u5d1b\u8d77\u3002 2023\u5e74\u51c0\u8425\u6536\u589e\u957f19%\uff0c\u8fbe96\u4ebf\u7f8e\u5143\uff0c\u8dc3\u5347\u4e3a\u5168\u7403\u7b2c\u56db\u5927\u6700\u53d7\u6b22\u8fce\u7684\u8fd0\u52a8\u54c1\u724c\uff0c\u4ec5\u6b21\u4e8e Nike\u3001Adidas \u548c Puma\u3002<\/p>\n\n\n\n

Lululemon\u57282020\u5e74\u558a\u51fa\u300c\u4eba\u6027\u3001\u5065\u5eb7\u3001\u5730\u7403\u53cb\u5584\u300d\uff08Be human. Be well. Be planet.\uff09\u4e09\u5927\u652f\u67f1\uff0c\u6301\u7eed\u63a8\u5e7f\u73af\u5883\u7406\u5ff5\uff0c\u7d2f\u79ef\u4eba\u6c14\u3002<\/p>\n\n\n\n

7\u670824\u65e5\uff0c\u52a0\u62ff\u5927\u73af\u4fdd\u7ec4\u7ec7Stand.earth\u91c7\u53d6\u6cd5\u5f8b\u884c\u52a8\uff0c\u5411\u6cd5\u56fd\u7ade\u4e89\u3001\u6d88\u8d39\u548c\u53cd\u8bc8\u9a97\u603b\u5c40\uff08DGCCRF\uff09\u63a7\u544aLululemon\u6f02\u7eff\uff0c\u8981\u6c42\u64a4\u4e0b\u652f\u67f1\u4e4b\u4e00\u7684\u300c\u5730\u7403\u53cb\u5584\u300d\uff08Be planet\uff09\u3002<\/p>\n\n\n\n

Stand.earth\u6267\u884c\u8463\u4e8b\u5e15\u683c\u5229\u4e9a\uff08Todd Paglia\uff09\u8bf4\uff0c\u6211\u4eec\u5e0c\u671b\u6cd5\u56fd\u5f53\u5c40\u8c03\u67e5\u4e00\u4e0b\uff0cLululemon\u5982\u4f55\u5728\u6392\u653e\u5927\u91cf\u5371\u5bb3\u5730\u7403\u7684\u6e29\u5ba4\u6c14\u4f53\u65f6\u53c8\u53f7\u79f0\u300c\u5730\u7403\u53cb\u5584\u300d\uff1f<\/p>\n\n\n\n

\u300a\u6c14\u5019\u4e4b\u5bb6\u300b\u62a5\u5bfc\uff0cLululemon\u6700\u65b0\u5f71\u54cd\u62a5\u544a\u663e\u793a\uff0c\u5176\u4f9b\u5e94\u94fe\uff08\u8303\u7574\u4e09\uff09\u78b3\u6392\u653e\u91cf\u52302022\u5e74\u51e0\u4e4e\u7ffb\u500d\uff0c\u8fbe\u5230120\u4e07\u516c\u5428\uff0c\u76f8\u5f53\u4e8e30\u4e07\u8f86\u6cb9\u8f66\u884c\u9a76\u4e00\u5e74\u7684\u78b3\u6392\u3002<\/p>\n\n\n\n

\u300c\u52a0\u62ff\u5927\u7684\u8fd0\u52a8\u5458\u5e94\u8be5\u5f97\u5230\u66f4\u597d\u7684\uff08\u8fd0\u52a8\u670d\u9970\uff09\u300d\uff0cStand.earth\u8bf4\uff0c\u672c\u5c4a\u5965\u8fd0\u53f7\u79f0\u300c\u53f2\u4e0a\u6700\u7eff\u5965\u8fd0\u300d\uff0c\u4f46Lululemon\u7684\u4ea7\u54c1\u4ece\u7ec7\u7269\u5230\u5de5\u5382\uff0c\u51e0\u4e4e\u90fd\u4f9d\u8d56\u77f3\u6cb9\u3001\u5929\u7136\u6c14\u548c\u7164\u70ad\u7b49\u5316\u77f3\u71c3\u6599\u3002\u8fd9\u4e9b\u8863\u670d\u4f7f\u7528\u4e86\u5408\u6210\u548c\u65e0\u6cd5\u751f\u7269\u5206\u89e3\u7684\u6750\u6599\uff0c\u4e0d\u6613\u56de\u6536\uff0c\u8fd8\u4f1a\u5728\u6c34\u4e2d\u91ca\u653e\u51fa\u5fae\u5851\u80f6\u3002\u8fd9\u4e0d\u53eb\u300c\u6f02\u7eff\u300d\uff0c\u90a3\u8981\u79f0\u505a\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u6839\u636eLululemon\u5b98\u7f51\uff0c\u516c\u53f8\u8fd1\u5e74\u5df2\u5f00\u59cb\u5f15\u5165\u690d\u7269\u57fa\u5c3c\u9f99\u6750\u8d28\uff0c\u9884\u8ba12025 \u5e74\u524d\u6240\u6709\u4ea7\u54c1\u7684\u6c38\u7eed\u7269\u6599\u6bd4\u4f8b\u8fbe\u5230 75%\u3002\u5176\u4e2d\uff0c\u7537\u88c5\u7cfb\u5217\u5df2\u63d0\u524d\u57282021\u5e74\u5b9e\u73b0\u4e86\u8fd9\u9879\u76ee\u6807\u3002<\/p>\n\n\n\n

\u6a21\u7cca\u7684\u672a\u6765\u627f\u8bfa<\/h3>\n\n\n\n

\u4eca\u5e742\u6708\uff0cStand.earth\u4e5f\u5411\u52a0\u62ff\u5927\u6d88\u4fdd\u673a\u6784\u6295\u8bc9Lululemon\u6d89\u53ca\u6f02\u7eff\u4e0e\u5e7f\u544a\u4e0d\u5b9e\u3002\u7f8e\u56fd\u4f5b\u7f57\u91cc\u8fbe\u6d88\u8d39\u8005\u4e5f\u57287\u6708\u5411\u5730\u65b9\u6cd5\u9662\u4f5c\u51fa\u7c7b\u4f3c\u6307\u63a7\u3002<\/p>\n\n\n\n

Lululemon\u53d1\u8a00\u4eba\u56de\u5e94\uff0c\u300c\u5730\u7403\u53cb\u5584\u300d\u662f\u516c\u53f8\u7684\u300c\u6838\u5fc3\u652f\u67f1\u300d\uff0c\u4e0d\u662f\u884c\u9500\u7b56\u7565\uff0c\u5b83\u5982\u5b9e\u53cd\u6620\u4e86Lululemon\u7684\u5f71\u54cd\u529b\u76ee\u6807\u4e0e\u627f\u8bfa\u3002\u516c\u53f8\u6709\u91c7\u53d6\u76f4\u63a5\u884c\u52a8\uff0c\u8fd8\u4e0e\u4f01\u4e1a\u4f19\u4f34\u5408\u529b\u89e3\u51b3\u4f9b\u5e94\u94fe\u7684\u6c14\u5019\u53d8\u8fc1\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u300c\u6211\u4eec\u5f88\u9ad8\u5174\uff0c\u6211\u4eec\u76f4\u63a5\u62e5\u6709\u548c\u8425\u8fd0\u7684\u5de5\u5382\u5df2\u5b9e\u73b0100%\u518d\u751f\u7535\u529b\u7684\u76ee\u6807\uff0c\u5e76\u51cf\u5c11\u4e8660%\u7684\u6e29\u5ba4\u6c14\u4f53\u6392\u653e\u300d\uff0c\u53d1\u8a00\u4eba\u5bf9\u8d22\u7ecf\u7f51\u7ad9\u300aTheStreet\u300b\u8bf4\u3002<\/p>\n\n\n\n

\u897f\u5b89\u5927\u7565\u5927\u5b66\u6bc5\u4f1f\u5546\u5b66\u9662\uff08Ivey Business School\uff09\u526f\u6559\u6388\u8499\u54e5\u9a6c\u5229\uff08Wren Montgomery\uff09\u8868\u793a\uff0cLululemon\u53ef\u80fd\u6d89\u53ca\u300c\u672a\u6765\u6f02\u6d17\u300d\uff08future washing\uff09\uff0c\u8fd9\u8bcd\u662f\u6307\u627f\u8bfa\u591a\u5e74\u540e\u4f1a\u8fdb\u6b65\uff0c\u5374\u6ca1\u6709\u8bf4\u660e\u5982\u4f55\u8fbe\u6210\u6216\u5f53\u524d\u91c7\u53d6\u7684\u884c\u52a8\uff0c\u4f8b\u5982\u300c\u6211\u4eec\u81f4\u529b\u4e8e\u8ba9\u4ea7\u54c1\u5bf9\u4eba\u3001\u5bf9\u5730\u7403\u90fd\u8d8a\u6765\u8d8a\u597d\u300d\u3002<\/p>\n\n\n\n

\u53c3\u8003\u8cc7\u6599\uff1a<\/strong><\/p>\n\n\n\n

\u2666 <\/strong>\u6c14\u5019\u4e4b\u5bb6\uff082024\u5e747\u670825\u65e5\uff09\uff0cCanada’s Olympics kit provider hit with greenwashing complaint in France<\/a>
\u2666 TheStreet\uff082024\u5e747\u670818\u65e5\uff09\uff0cLululemon is ‘greenwashing,’ says major ESG group<\/a>
\u2666 Stand.earth\uff082024\u5e747\u670824\u65e5\uff09\uff0cMultinational athletic clothing giant Lululemon hit with French complaint over greenwashing<\/a>
\u2666 Stand.earth\uff082024\u5e745\u67086\u65e5\uff09\uff0cBe Planet? We\u2019ll See. An official greenwashing investigation into lululemon is now underway by Canada\u2019s Competition Bureau<\/a>
\u2666 Stand.earth\uff082024\u5e748\u67087\u65e5\uff09\uff0cLululemon going for GOLD at Paris Olympics!<\/a>
\u2666 Canada\u2019s Olympics kit provider hit with greenwashing complaint in Franc<\/a>
\u2666 \u7f8e\u4e3d\u4f73\u4eba\uff082023\u5e747\u67084\u65e5\uff09\uff0c\u4e0d\u53ea\u6709\u745c\u73c8\u88e4\uff01\u56db\u5927\u91cd\u70b9\u5e26\u4f60\u4e86\u89e3 lululemon \u54c1\u724c\u7cbe\u795e\u4e0e\u521b\u610f\u7406\u5ff5<\/a><\/p>\n\n\n\n

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