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News > Global environmental current affairs > LEVI’S improves water-consuming jeans production process, launching its most stringent "Ultimate Eco-Friendly Collection" in a century.

LEVI’S improves water-consuming jeans production process, launching its most stringent "Ultimate Eco-Friendly Collection" in a century.

2021-06-21

Denim brand LEVI’S launched the "Wellthread Ultimate Environmentally Friendly Series" this season, using 55% hemp fiber blending technology, claiming to be the most environmentally friendly series of clothing since the brand was founded a hundred years ago. In the spring and summer of 2021, LEVI’S "Wellthread Ultimate Environmentally Friendly Series" launched a variety of men's and women's trousers and denim jackets. Two of them, the "502™ Taper Tapered Narrow-Tube Denim Pants" and the "High Loose Ultimate High-Waisted Straight-Tube Denim Pants", are products that combine organic cotton and the innovative man-made fiber "Circulose". Because this series of products uses the "Circulose" material, LEVI’S regards it as a major milestone in its more than five years of investment in the field of environmental friendliness. "Circulose" is a natural fiber produced by "re:newcell", an innovative biomaterial company in Stockholm, Sweden. It is made of 100% recycled cotton textiles and does not need to be mixed with other fibers to make new clothing products. Source: Environmental Information Center

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