IKEA: 80th birthday wish to reduce 50% greenhouse gas emissions in 2030
Spread across 62 cities around the world, with 462 stores, the well-known furniture chain IKEA has officially entered its 80th year. On the 12th, it opened the door to its North Asia Taipei head office for the first time. The office covers a wide range of home-style public spaces, allowing employees to concentrate The creative focus room, thoughtful automatic lifting desk, etc. demonstrate IKEA's brand culture of attaching great importance to humanities and focusing on sustainability. During the meeting, the global IKEA commitment was also reiterated: to achieve climate positive effects and reduce greenhouse gas emissions by 50% by 2030. Adrian Worth, Managing Director of IKEA North Asia, shares business strategies in Taiwan. Photography: Liu Youjun admitted that the cost of sustainable products is high. Volume-based pricing creates a win-win situation. IKEA invited Adrian Worth, Managing Director of North Asia, to share its business strategy in Taiwan and discuss the differences between environmental sustainability, humanistic care and employee welfare. Interactive Q&A with live media. IKEA asked the media present: Between "low price" and "sustainability", what would IKEA decision-makers choose? The media practitioner at 88% chose sustainability and expressed surprise at the result, because in order for IKEA products to compete with similar products in the market, the design must be based on "price". But he also believes that good design is a combination of form, function, quality, sustainability and a price that everyone can afford, which is "democratic design". IKEA believes that good furniture is for everyone. design. therefore sustainable