As the "Double Eleven Shopping Festival" approaches, Taiwan's major e-commerce platforms and brands have followed suit, creating a large amount of online shopping packaging waste. The environmental group "RE-THINK Rethink Environmental Education Association" pointed out that impulsive shopping is the root of the problem, so this year's Double Eleven period launched the "Destroy the Double Eleven Material Desire" web page to reverse operations, calling on consumers not to over-consume, from Reduce waste at source. If you successfully accumulate a stay of 1 million minutes, you will unlock the "Return of Merits to Clean Beach Practice" activity to purify the earth.
RE-THINK pointed out that impulsive shopping is the root of the problem. Therefore, during this year's Double Eleven period, it launched the "Destroy the Double Eleven Material Desires" webpage to appeal to consumers not to overspend.
Research shows that impulse shopping only takes 0.3 seconds to make inferences and leave the website to encourage consumers to calm down
The Double Eleven Shopping Festival has been going on for a long time, and some businesses even started “warm-up celebrations” from the end of October. RE-THINK pointed out that according to a survey released by the University of Cambridge in 2023, consumers can make purchasing decisions in only 0.3 seconds, and more complex consumer decisions with 6 to 12 options can be completed in only 6 to 18 seconds. . This year, RE-THINK launched the "Double Eleven" webpage titled "Double Eleven, Cutting Off Material Desires", using solemn music and the Heart Sutra to encourage people to calm down and give up their shopping impulses.
For people without religious beliefs, the website also provides a version of "Don't Be Greedy, Don't Buy Too Much" for copying. The content mentions "Discounts are useless. Avoid luck and ignore it. All living beings have mercy. It is a meditation mantra. It is a wrinkled bill. Avoid Eat dirt at the end of the month. Relieve the pain of returning goods and get rid of the harm of garbage. "It's humorous and connected with consumers' psychology.
In addition to the traditional Heart Sutra, a version of the "Don't Be Greedy, Don't Buy Too Much Heart Sutra" is also provided for people without religious beliefs to copy, which is humorous and thought-provoking.
Huang Zhiyang, founder of RE-THINK, pointed out, "In fact, a lot of marketing is based on social psychology, which is to manipulate people's psychological weaknesses. If necessary, consume as prudently as possible, which means making good choices and saving and maintaining as much as possible."
According to data from the Ministry of Environment, Taiwan's online shopping packaging waste exceeded 240 million pieces in 2022, generating more than 110,000 tons of carbon emissions. RE-THINK said that it looks forward to using bold and innovative initiatives to break through the overwhelming marketing messages on Double Eleven, giving consumers the opportunity to reduce the environmental load caused by their inflated consumer desires through calmness and reflection.
Self-cultivation leads to a cleaner beach and a love for the earth. Internet celebrities and companies respond in large numbers
The "Double Eleven" webpage aims to collect 111,111 visits before the 30th. If the accumulated stay time reaches 1 million minutes, the "Returning Merits to Beach Cleaning Practice" activity will be unlocked, turning accumulated good thoughts into practical beach cleaning actions, and inviting consumers to purify the earth together.
This wave of non-traditional rational shopping initiatives has also received support from KOLs Zhiqi Qiqi, Taike Theater; singer-songwriter Wu Wenfang; actors Lian Yuhan, Yao Ai'an and others.
In addition to Internet celebrities and artists, Patagonia, a well-known B-type company that once called on consumers to "Don't buy this jacket (Don't buy this jacket)" during the Black Friday Shopping Festival; Chilu, which develops shoes made from recycled coffee grounds and other materials 22 Dream Law Firm, which is also a B-corporation and a member of 1% for the Planet, will also make donations to sponsor the beach clean-up activities to support the concept of rational shopping.
Source:
Environmental Information Center
