Globalization has accelerated environmental pollution, and corporate social responsibility has become a common issue in sustainability. Climate change has led to frequent natural disasters, raising the issue of environmental protection. The government has also regarded national development as a cornerstone, integrating "circular economy", "clean air" and "improving water quality". and "caring for the earth" as the main focus of policy. The United Nations launched the Global Sustainable Development Goals (SDG) in 2015, which lists a total of 17 guiding principles. Small and medium-sized enterprises account for more than 90% of global enterprises, playing a pivotal role. Enterprises adopt sustainable actions through international standards, such as Design products, energy utilization, business models, etc., adjust and formulate appropriate internal policies for environmental friendliness, green environmental protection, and responsibility for the social environment, so that the public can observe the company and its practices, thereby improving its image and favorability. Figure 1. The United Nations Sustainable Development Goals (SDGs) and the 17 goals. Traditionally purchased products are declining, and environmentally friendly green products are on the rise. Environmental protection awareness is on the rise, prompting companies to not only pay attention to cost considerations in procurement, but also take into account social considerations. Responsibility, companies combine green environmental protection concepts with marketing strategies to strengthen the production of green products, in order to achieve "environmental protection and economic development complement each other, coexist and co-prosper". When a company uses environmental protection as its core value to promote products, the closer the features are to the core of the product, the more environmentally friendly it will be for consumers. Green Marketing, Three Major Strategic Plans for Green Products Consumers’ awareness of environmentally friendly shopping is increasing year by year, and the market is flooded with various
