Fashion brand collaborations develop cradle-to-cradle safety materials
Five fashion brands have partnered with a non-governmental certification and ecolabel organization in the United States to develop certified materials that meet its standards for use in their supply chains. These brands, including H&M, Kering, Loomstate, Zero + Maria Cornejo, and Eileen Fisher, have joined the Fashion Positive Plus initiative established by the Cradle to Cradle (C2C) Product Innovation Research Center. By joining this initiative, these companies first compiled a list of their most frequently used materials, which were then tested for chemicals by an impartial third-party laboratory. This marks the first time multiple companies have jointly applied for C2C's ecolabel. C2C certifies the sustainability of materials through its self-defined and rigorous cross-industry circular economy standards. These standards cover various product categories, including building materials, interior decoration materials, packaging materials, personal care products, household goods, textiles, and apparel. The C2C standard aims to assess materials across five key quality areas: – Material health; – Material reusability; – Renewable energy and carbon management; – Water resource management; and – Social equity. After assessment, products will receive basic, copper, and other certifications in each of these five areas.