Nokia ranks first in environmental protection, while Nintendo ranks last.
Greenpeace's green guidelines, released on the 27th of this month, claim that Nokia and Sony Ericsson manufacture many of the world's most environmentally friendly electronic products, while Nintendo and Toshiba are among the least environmentally friendly companies. In its quarterly report, Greenpeace assessed 18 major electronics manufacturers, evaluating their progress in environmental protection, including (1) reducing the use of harmful substances, (2) recycling electronic waste, and (3) improving energy efficiency. Greenpeace used the elimination of two toxic chemicals as indicators: polyvinyl chloride (PVC) and brominated flame retardants (BRFs), because these substances cannot dissipate in the environment and accumulate in the human body. Greenpeace researcher Iza Kruszewska presented the report in Akihabara, Tokyo's electronics district, and said that Nintendo ranked last. She added that among the many major electronics manufacturers, Nintendo "is the only company that hasn't engaged in dialogue with Greenpeace." Kruska said Toshiba dropped from third place in the recent Guide to Greener Electronics rankings to 14th. She said the reason Toshiba was penalized was for "failing to keep its commitment to achieve zero PVC and BFRs for all consumer electronics by April 1st of this year." Nokia