The British rock band Coldplay came to Kaohsiung World Games main venue to perform, attracting more than 160,000 people in two days. At the concert, Coldplay distributed recyclable LED bracelets. On the first day, the bracelet recycling rate in Taiwan was as high as 93%, ranking fourth in the world. Coldplay is also the first band in the world to publish a sustainability report. What other carbon reduction initiatives do they have? The ESG trend has spread into the cultural and music industries, and performances that incorporate the concepts of sustainability and carbon reduction are also springing up. Coldplay, who is worth NT$3.2 billion, has long been committed to "environmental protection and sustainability" and returned to the stage to hold a concert after an absence of 6 years. In addition to attracting more than 50,000 people to attend the pilgrimage, setting a record of nearly 87,000 people inside and outside the venue at the same time, it also launched a series of carbon reduction actions. The "environmentally friendly" concert tour: Music of the Spheres, which will start in March 2022, will start with Costa Rica, a sustainable city that uses 99% renewable energy, and will end in Kaohsiung, Taiwan. Initiative 1" Concert recycling LED bracelets, with a recycling rate of 93% in Taiwan. During this world tour, Coldplay still distributed LED bracelets made of plant-based and compostable materials to the audience when they entered the venue, replacing fans' own fluorescent sticks. , to be recycled after the concert and reused in the next one. The screen at the concert also showed the recycling rate of LED bracelets around the world. Unexpectedly, on the first day of the concert, Kaohsiung turned in an outstanding result of 93% recycling rate, second only to Tokyo, Japan (9
